The J.D. Power Dealer of Excellence ProgramSM reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations.
Not all dealerships can qualify. Those who do must pass a rigorous process:
- First, J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent J.D. Power Sales Satisfaction Index (SSI) Study.SM Only about 20% of franchised dealerships are eligible for consideration under the J.D. Power Dealer of Excellence Program.
- Second, interested dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in J.D. Power’s Sales Satisfaction Index (SSI) StudySM.
- Finally, once a dealer passes the initial screening, U.S. and Canada J.D. Power Dealer of Excellence applicants must complete, and pass, an in-dealership process verification, which focuses on eleven (11) J.D. Power Best Practices. Passing dealers must be able to demonstrate a minimum of nine (9) out of the eleven (11) criteria.
Dealers of Excellence who achieve certification for multiple years are identified as follows:
- 2 Years: Silver Dealer of Excellence
- 3 Years: Gold Dealer of Excellence
- 4 Years: Platinum Dealer of Excellence
- 5 Years or More: Diamond Dealer of Excellence